INTERFACE DESIGN

Nothing is more important than human thinking or thinking creatively. Thinking can be taught across all cultures, ages and abilities. It is not a matter of intelligence or of knowledge.” "Creativity isn't magic. It's achievable!" 

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Posts Tagged ‘BMW Vela concept’

Possible Futures: BMW in 2015

The above image is the Vela concept that came out of a partnership between BMW and the Transportation Design School IED in Turin, a city that continues to embody its position as a design epicenter. BMW asked students there to design what BMW’s might be like in 2015 consistent with BMW’s “language evolution and trademark essence.” This simple brief resulted in a very interesting and creative response by the students, like the Vela pictured above and the ZX-6 concept pictured here:

Pretty wild. 2015 is only seven short years away and while these concepts may be unrealistically radical BMW is smart to take advantage of the way the students at IED are thinking to look for innovative design opportunities. It’s hard to say what cars may look like in seven years. If you think back to seven years ago today cars are not really that different at all. Still, much can happen to change our expectations of what an automobile is in this short time